Ignorance is bliss?

Food waste is a huge problem, we all know it is because we are all constantly being encouraged to recycle, compost, use leftovers, meal plan, all sorts - but why do we all think it is someone else's problem? WRAP statistics claim that 9 out of 10 people are adamant that they do NOT waste food, yet these very same households are throwing away nearly 90KG of avoidable food waste each year. Wasting food does not mean you are a bad person, it just means that you have got used to decades of affordable food, but this is changing, food IS getting more expensive, so most of us will have to wake up and smell the coffee. Value food more and save some money in the meantime - oh and don't forget your Count On It labels to help you achieve all this!