Mums- keep your family safe and save money too

Here's a sneak preview of our latest marketing activity. Count On It angels will soon be handing out the postcards above to mums in high streets up and down the country. The postcards, which will also include a free sample of a Count On It label, aim to remind mums that risking out of date food, or thowing it away 'just in case' is neither good for their family's health or for their pocket. Count On It labels take away the guesswork, ensuring you get to eat food at it's prime, keeping your family safe, saving you money and helping reduce unnecessary edible food waste.

If you know an event, venue or location where there are high concentrations of mums present, please let me know, I'd love to be able give out some freebies. You can drop me a line at lyndsey@count-on-it.co.uk

Until next time, Lyndsey

Earth Day April 22 - Count On It helping you help our planet

Starting on April 22, to celebrate Earth Day and to help households do their bit for the Earth AND their pocket, we have two great offers:-

buy 2 boxes of Count On It labels get a 3rd box FREE

and also

4 boxes of Count On It labels with FREE postage and packing.

www.count-on-it.co.uk

Count On It food freshness labels help households save time, money & edible food waste by keeping a track of foods freshness. These simple, scratch off memory joggers eliminate the need to guess or waste food 'just in case' as you can see at a glance how long your food has been opened or stored - making sure you get the most out of your food and put less in your bin.

Batch cooking + freezing + Count On It labels = save time, money & waste

It is great to hear on GMTV's news today and in the Telegraph, that the public are starting to realise that by batch cooking and freezing, not only are they saving themselves time, they are also making a significant difference to the amount of food they are wasting AND money they are saving. By managing our food better in this way, we always have food 'ready-to-go' and we are also improving our diet, as homecooking doesn't have all the additives that most prepared food contains.

In spite of this, it is still important to remember how long we have had food stored in our freezer, contrary to popular belief, freezing doesn't keep food indefinitely, for example cooked meat and casseroles should only be kept between 2 - 3 months. That is why it is important to be able to track how long food has been stored - that is where Count On It labels come in.

Versatile and easy to use, these scratch-off food freshness memory joggers tell you at a glance how long your food has been stored, so you will be able to track which food needs eating first, helping you manage your food efficiently and safely. www.count-on-it.co.uk

Here's the article that appears in today's Telegraph

http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/5119359/Batch-cooking-on-rise-as-families-save-money-in-kitchen.html

Count On It to help with the credit crunch!

Count On It is targetting the food and lifestyle press to highlight how these food freshness labels can help people can get the most out of their food, reduce their edible food waste and save them money.

With the percentage of families eating out once or twice a month dropping from 72% to 37% this year, more people are choosing to entertain at home. By buying good quality ingredients, families can enjoy restaurant quality food at a fraction of the cost - but only if they manage their food more effectively.

With up to £610 per year of edible food waste being thrown away by the average family - huge savings can be made if they learn to value their food more. Count On It can help families eat all of their food products, safe in the knowledge it is still fresh and safe to eat, it can be used on leftovers - why not cook a larger portion of food and save the rest for another day - just pop the leftovers in a food container, stick on a Count On It label and then refrigerate or freeze - an instant meal, whenever you need it.

Count On It food freshness labels, will go on sale at Lakeland stores across the country during December 2008 and will be available online and in the famous Lakeland catalogue in January 2009.

For more information about Count On It and how it can help save money, visit www.count-on-it.co.uk

Ignorance is bliss?

Food waste is a huge problem, we all know it is because we are all constantly being encouraged to recycle, compost, use leftovers, meal plan, all sorts - but why do we all think it is someone else's problem? WRAP statistics claim that 9 out of 10 people are adamant that they do NOT waste food, yet these very same households are throwing away nearly 90KG of avoidable food waste each year. Wasting food does not mean you are a bad person, it just means that you have got used to decades of affordable food, but this is changing, food IS getting more expensive, so most of us will have to wake up and smell the coffee. Value food more and save some money in the meantime - oh and don't forget your Count On It labels to help you achieve all this!