Tuesday, 23 February 2010
Eco-business and Count On It labels booming in Poland
Some time ago I wrote an article on my blog about Count On It labels - yes here - expecting it to be stored for posterity and little more. However, it has been picked up by a Polish Business Portal
http://przejdznaswoje.pl/artykuly/swiezy-pomysl-na-biznes
and since then I have had over a dozen business enquiries from various towns and cities in Poland.
According the the British Polish Chamber of Commerce, "Given Poles’ rising consumer awareness, attention to healthcare and the environment, Polish consumers, in line with top global trends, are increasingly more interested in eco-products.' As I can concur with my trade enquiries, the sales of these products have been rising the fastest in large cities. However, as the BPCC confirm 'price comprises the main barrier to the expansion of the eco market. According to PMR’s report, on average eco-products cost 50-100% more than the comparable ordinary products. Thus, many remain interested primarily in exports."
Subsequently, since Polish households are getting more environmentally conscious, many online eco-businesses are emerging and expanding to cater for this market and Count On It labels are an obvious choice of product. Designed to help people get the most out of their food, reduce waste and save money, Count On It labels are the perfect choice of businesses wishing to have a range of eco-products, without having to outlay a huge investment. So, if you have an eco-friendly product and are looking for a new market, Poland may be the market for you.
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