Showing posts with label count on it labels. Show all posts
Showing posts with label count on it labels. Show all posts

Thursday, 27 May 2010

Freeze!


Despite the recent rise in grocery costs, an estimated 8.3 million tonnes of household food waste is still produced each year in the UK, most of which could have been eaten (WRAP 2010).

The main factors that lead to high household food wastage is due to:
- Overbuying and not using food in time
- Inadequate storage of food
- Over-sized portions
- Confusion over food date labels, use by and best before

Not only does this waste good food and cost us money, it has an adverse impact on the environment. One way of curbing this wastage, whilst saving you time and money is to get re-acquainted with your freezer.

Recent research commissioned by theNewIceAge.com http://www.thenewiceage.com/ identified that when it came to wastage, when cooking with fresh food there was 36.77% more waste than when cooking from frozen.
This is because when cooking with frozen food it is easy to control portion size, simply take only what you need and return the rest to the freezer. Unlike fresh food, which is stored in the fridge or store cupboard, it is also impossible for bacteria to multiply on frozen food (making it safer than any other form of food preservation), meaning you get the most out of your food by using it in time.

But many people assume that whatever they cook fresh is healthier than frozen, but this is not necessarily the case. Did you know that frozen vegetables have been proven to often contain more Vitamin C than ‘fresh’ vegetables. This is particularly true when ‘fresh’ vegetables have been left languishing unloved and unnoticed in your fridge or cupboard. Apparently 'Fresh' spinach loses 77% of its Vitamin C after just two days, but when 'flash frozen', the process which freezes water in the food into smaller ice crystals and minimizes cell structure damage, the nutrients and vitamins are naturally ‘locked in’ with no need for preservatives.

Celebrity chef, Aldo Zilli is also a keen supporter of frozen food and incorporates frozen food into his award-winning meals, which he serves daily at his Soho restaurant Zilli Fish.
Zilli says, “Cooking with frozen does not mean lowering ones standards on freshness or nutritional value. On the contrary, frozen can often be fresher, especially when dealing with seafood and fish,” he goes on to comment that with the British consumer being very financially mindful and environmentally conscious, “frozen food allows consumers certain luxuries without comprising on taste, lowering wastage and ensuring great value for money.”

As well as ready frozen produce, your freezer is fabulous when storing chilled meals to be used at a later date. Just look out for the ‘suitable for home freezing’ logo on the packaging, then simply pop on a Count On It label http://www.count-on-it.co.uk/ and mark off the date when it has to be used by – it’ll usually say ‘Can be frozen on day of purchase and kept up to 3 months’ or similar – so, if you bought it today (27 May) just pop on a Count On It label and scratch-off the date 27 August – job done.

And finally, don’t forget your freezer for storing your leftovers, batch-cooked meals and split portions in. Leftovers make a fantastic quick and easy meal, just pop the uneaten leftovers in a storage tub and put on a Count On It label so you can keep track of when it was first prepared and stored. Or to give yourself a night off from cooking, when preparing the days meal simply cook a larger portion than is required and freeze the rest, one meal for now, another for later. Finally, the dreaded ‘buy one, get one free’ or bulk purchases, again save yourself time, money and waste – just split the pack, put some in the fridge and the rest in the freezer – you’ll have food to hand whenever you need it and you’ll have saved yourself a trip to the supermarket and some money into the bargain.

So there we have it, your freezer – your ally in the war against waste.

To see how comedian Sue Perkins gets to grips with her freezer, here is a great little clip from the LoveFoodHateWaste website – enjoy.http://www.lovefoodhatewaste.com/about_food_waste/sue_perkins_.html

Friday, 21 May 2010

Speeches and awards, what a week it's been!


What an absolutely fantastic week it's been this week. Here's just a taste of some of what I've been up to:

Monday

To start off the week, I was invited to address 300 Business Link, UKTI and Train to Gain employees at EMB Ltd's staff conference at the East Midlands Conference Centre. David Polkey and the fabulous PR and Communication Team at EMB Ltd wanted to use me as their Case Study story, somebody who has set up their own business and has an interesting story to tell! Well, with help from David who put together my powerpoint presentation, I told the conference about how my 'Why Not?' philosophy had taken me from inputting electricity meter readings, to Zimbabwe then onto Downing Street. Going from my childhood, I explained that how by setting goals, focussing on my dreams it had enabled me to travel around the world, do charity work, be on TV's Deal or No Deal, win money and invent a successful product, Count On It labels, which now retail nationally and internationally.

After my presentation I had some great feedback, people said that they really enjoyed my presentation and that it was inspiring to see that someone who had experienced setbacks along the way, still maintained a positive focus on their dreams and aspirations and was doing what they loved.

Since doing my speech, I have been asked to do another presentation which is fantastic. Motivational talking and presenting, is definitely an area where I feel I can make a difference - watch this space!

Tuesday

Funnily enough, my second appointment of the week was again at the East Midlands Conference Centre. This time I was there as I had been shortlisted for the Extraordinary Women Awards 2010, in the Extraordinary Entrepreneur category. What a fabulous day this was, organised by Vicki Espin and her 'extraordinary' team, the day was a fun-filled, enthusiastic and inspirational event. Attended by inspirational women from around the UK, the event aims to recognise the achievements of women who have not been recognised before. Women who are living extraordinary lives, having extraordinary achievements. After listening to fantastic presentations by Sue Stockdale, Lisa Warner, Trish Davidson and Alicia Kite, the time had come to announce the winners, they were:-

Nikki Sharpe who won Extraordinary Personal Contribution 2010
Patricia Eufron Lunn who won Extraordinary Personal Endeavour 2010
Kim Cottee who won Extraordinary Young Woman 2010
Alison Thompson who won Extraordinary Organisational Success 2010

and me, Lyndsey Young, who won Extraordinary Entrepreneur 2010!

I was absolutely flabbergasted as I was shortlisted in the same category as Alicia Kite and Gillian Brown two fantastic ladies who are achieving amazing things. But there it was, I was announced the winner.

What a wonderful day it had been, I couldn't have imagined that just by doing what I absolutely love, my passion, I would have received an award, but I am really grateful and proud. To anyone out there who has a dream go for it, for those who know someone who is doing something extraordinary, nominate them - I cannot recommend it highly enough. Nominations for 2011 are now open and all the details are here: http://www.extraordinarywomenuk.com/

Good luck!

Lyndsey

p.s. Wednesday was a great day too, radio and press interviews and photos, I'll update you soon...

Wednesday, 17 March 2010

PR - I'm here, there and everywhere!


What a great couple of weeks it's been for Count On It® labels and me. Not only have I been lucky enough to be asked onto both BBC Radio Nottingham and Lincolnshire, I have appeared in 5 articles.

Last Friday I was invited onto Radio Nottingham's The Frances Finn Show to be a 'Loose Lady' with fellow contributor, local actress and author Joy James. The show, which was hosted by Dominic Busby was great fun, we discussed amongst other things unusual children's names, man hugs and Mark Owen's affair. Joy had some great stories to tell - the best ones off-air, of course! You can listen again here:
http://www.bbc.co.uk/iplayer/episode/p006rv30/Frances_Finn_12_03_2010/

Then today, I was lucky enough to be invited onto BBC Radio Lincolnshire's Rod Whiting morning show to be 'on the sofa' - that's us together in the studio pictured above. It was great, Rod asked me about my life, how I got to be on 'Deal or No Deal', my visit to No.10, my travels to Zimbabwe and America, how I coped after having serious spinal surgery and lots of other stuff too. Needless to say I talked a lot, Rod was a great host and made me feel very comfortable. It was also nice when he described me as a person who 'has a lust for life'. To hear how I got on, you can listen again here:-
http://www.bbc.co.uk/iplayer/episode/p006v03n/The_Breakfast_Show_with_Rod_Whiting_17_03_2010/

In addition to that I have been featured in 5 different articles, they are as follows:-

Jane from Mumsclub - the online community for mums to make essential business contacts, research new business opportunities, kindly featured my visit to Downing Street in an edition of Mumsclub newsletter.
http://www.mumsclub.co.uk/html/downing_street_lyndsey.html

To celebrate 'mums in business' week, Start Up Donut, the business advice site, invited me to be a guest contributor for the week. My feature was on how I started my business with the help from Noel Edmonds and Business Link!
http://startupdonutblog.co.uk/2010/03/12/how-noel-edmonds-helped-me-launch-my-business/

My visit to Downing Street has already featured on my local paper, The Grantham Journal's website and this Friday, I will feature in the Business section of the Journal itself.
http://www.granthamjournal.co.uk/news/local-business-news/entrepreneur_lyndsey_shares_her_success_story_at_10_downing_street_1_363847

'Count On Lyndsey's Labels' has also featured on Zeromillion.com, the Entrepreneurship Information website for both Pros & Novices to the World of Entrepreneurship
http://www.zeromillion.com/news/s.php/count-on-lyndsey-s-labels-305

Then finally, I had a great message from Kristen at LandingPad London, who had found my Downing Street article here on my blog and kindly included it on their LandingPadLondon website, the online city guide for travellers who don't like acting like tourists.
http://www.landingpadlondon.com/10-downing-street/

It's all be fantastic for both Count On It®'s and my profile - I love these opportunities and welcome more. So if you want a contributor for TV, radio or press - please give me a call.

Lyndsey x

Monday, 1 March 2010

Help at first site - Sunday Times Business First article



As I have mentioned countless times before, Business Link have been and continue to be an invaluable source of information and advice since I first launched my business and Count On It labels a couple of years ago. From general business information to more complex issues such as protecting Count On It labels design and trademark, Business Link have given me support and straight forward advice which has not only saved me valuable time, it has saved me a substantial amount of money, which as any small business owner knows is vital to its survival. Business Link's 'supersite' clearly and easily guides you through the wide range of issues that all business owners face and has up to the minute advice from a wide body of agencies, including IPO, UKTI and CIM, furthermore it is all available for free.
Therefore, as I am a great advocate of Business Link I am thrilled that Count On It label's story has been used in Wendy M Grossman's article in this Sunday's Times, Business First 'Help at first site'.
Here's the section of the article where Count On It labels and me, Lyndsey Young, mummypreneur feature.

Tuesday, 23 February 2010

Eco-business and Count On It labels booming in Poland


Some time ago I wrote an article on my blog about Count On It labels - yes here - expecting it to be stored for posterity and little more. However, it has been picked up by a Polish Business Portal
http://przejdznaswoje.pl/artykuly/swiezy-pomysl-na-biznes
and since then I have had over a dozen business enquiries from various towns and cities in Poland.

According the the British Polish Chamber of Commerce, "Given Poles’ rising consumer awareness, attention to healthcare and the environment, Polish consumers, in line with top global trends, are increasingly more interested in eco-products.' As I can concur with my trade enquiries, the sales of these products have been rising the fastest in large cities. However, as the BPCC confirm 'price comprises the main barrier to the expansion of the eco market. According to PMR’s report, on average eco-products cost 50-100% more than the comparable ordinary products. Thus, many remain interested primarily in exports."

Subsequently, since Polish households are getting more environmentally conscious, many online eco-businesses are emerging and expanding to cater for this market and Count On It labels are an obvious choice of product. Designed to help people get the most out of their food, reduce waste and save money, Count On It labels are the perfect choice of businesses wishing to have a range of eco-products, without having to outlay a huge investment. So, if you have an eco-friendly product and are looking for a new market, Poland may be the market for you.

Tuesday, 16 February 2010

My Downing Street visit


What a fantastic evening Thursday 11 February was. This was the date that I, along with approximately 100 other entrepreneurs and business people, where invited by Gordon Brown to attend a celebration for SME's at No.10 Downing Street. I had been invited in my capacity of a successful business person/entrepreneur and an example of a business that has been helped by Business Link.

Via the wonderful world of Twitter, I already knew a couple of people who were attending, Claire Young (from The Apprentice) and Nadine Hill, The Dream PA, as well as Julie Meyer, BBC's online Dragon, from Dragon's Den and John Cowell (Simon Cowell's brother) and fellow Business Link advocate, Penina Shepherd from Acumen Business Law, so felt pre-prepared for what lay ahead.

Spookily, on the train heading down to London, I spotted a lady wearing the same outfit Nadine had described as her Downing Street outfit on her blog - and yes, it turned out to be her - we were both sitting on the same train carriage!

Later that evening, once having had my bags screened and body scanned, I was finally walking down the world-famous street - it was amazing. I hate the over-use of the word 'surreal' but to be so close to such an iconic house was 'surreal' - you could be mistaken to thinking you were just seeing a great studio backdrop.

Parked immediately outside of the house was Sir Alan Sugar's car and it was there, on the steps of No.10 that I had my photograph taken - see above.

Once inside we left our personal belongings with security and then headed up the stairs punctuated along the way with paintings and latterly photographs of every Prime Minister our country has ever had - again, another awe-inspiring spectacle.

Just as I arrived at the top of the stairs and into the Reception Room the first person I laid eyes on, and looking back at me was Sir Alan Sugar. We then went into another room where I met Claire Young, Mike Kershaw, from the prestigious event solution company, The Concerto Group amongst others.

Unfortunately The Prime Minster was called away at the last minute, so we had the pleasure of Lord Mandelson who gave a short address thanking us all for our great efforts during an incredibly difficult time and identifying how the Government and businesses can work together moving forwards.

After this address, I then mingled with the other guests including John Cowell, from Cowell Consulting before the party drew to a close.

Suffice to say it was an amazing evening, one which I will always remember, not only for the honour of being invited, but for the great people I met whilst I was there. Next stop, the Queen's Garden party....

Tuesday, 22 September 2009

Count On It labels on NBC Augusta with Charles Mattocks


Here's some fantastic footage of The Poor Chef, Charles Mattocks, promoting Count On It labels on NBC Augusta were he popped in for a chat after doing a book signing and promotion at Simply Kitchen in Augusta. He's now heading off to the South Carolina campground cook-off where he is judging the competition and promoting his book and of course, Count On It labels.

http://www.nbcaugusta.com/news/local/59729842.html

Thursday, 3 September 2009

Count On It labels in the Daily Express and more...


There are many exciting things happening at the moment for Count On It labels, firstly we are joining forces with Charles Mattocks, aka 'The Poor Chef', an upcoming chef in the US that aims to show families how to cook a delicious meal for $7. He's got great tips on frugal cooking and has produced a book "Eat Well, Eat Cheap', a magazine, has appeared on the Today show, to name a few and also has a sauce range. He will be demonstrating Count On It labels at the many show's he appears at, as well as on TV - we'll keep you posted when it goes live.

Another highlight for Count On It labels has been it's continued publicity, here's a great article by Maisha Frost on myself and Count On It labels that appeared in yesterday's Daily Express.

Finally, in the autumn you can catch up with us at the Designer Baby Show - more details of this will follow - so keep popping back and we will let you know where we'll be and what offers we will have.

Catch you soon, Lyndsey

WINNING GAME PLAN PAYS FOR NEW IDEA

Wednesday September 2,2009
By Maisha Frost

YOU'VE got the enterprising idea and the passion, but no capital.
You’re too small and untried to be a candidate for a bank loan and remortgaging property’s not an option. Where do you go? How about a TV game show? You can win thousands of pounds and invest it in becoming that entrepreneur of your dreams.

That’s exactly what Lyndsey Young and Allan Bulwich did and they’ve been on a roll ever since.

Young won £15,500 as one of the first contestants on Channel 4’s Deal Or No Deal and put it all into setting up a food labelling business to reduce waste. Bulwich walked away with £50,000 from ITV’s Who Wants To Be A Millionaire? and started his photography venture specialising in affordable, personal portraits.

It was while running her home-based design agency that Young, a mother of two sons, came up with the concept to help people cut the amount of food they throw away. With the Government planning measures to reduce this, Young’s Count On It labels are well-timed.
They act as a memory-jogger so food isn’t left in the fridge or cupboard for longer than advisable, or cleared out too soon.

These come as sheets of peel-off dated stickers that people can attach to a jar or package when opened. They act as a memory-jogger so food isn’t left in the fridge or cupboard for longer than advisable, or cleared out too soon.

“Time and again I would open a jar, say of pesto, and forget when I did it, then throw it away barely used because I didn’t want to risk it with my sons.” Young explains.

Although her husband Jason was supporting her, she realised she would not have the spare cash to take her rudimentary designs through the prototype stage. “I didn’t have the track record for a bank, so I thought I’d have a go with Deal Or No Deal. I was nervous but very determined not to be tempted and quit once I had a bit of cash. The money gave me a cushion, freed me to take a risk not possible otherwise with a young family.”

Young, who lives Bottesford, Leicestershire, tested her idea on locals and, boosted by the positive feedback, then got help from Business Link on registering trademarks and patents. “They saved me about £3,000 in consultancy fees,” she says. The prototype stickers sheets and commercial production have been done in partnership with a printer in Yorkshire.

“It took months to get it right, from the correct glue to producing sheets of labels and making sure the product would work in fridges and freezers.”

First year turnover of £25,000 should climb sharply now, withorders from Lakeland and Bettaware. And the labels, which cost about £1.95 for a pack of 25, are proving highly versatile. As well as food, they are being used for medicines, contact lenses and filters. A trade pack version will supply commercial kitchens .

Family commitments have made networking difficult but Young has discovered an alternative, Twitter: “The word-of-mouth marketing is very effective. I can talk to other mums and those interested in healthy food.

“Because of this, I have a distributor in America and a potential one in Australia.

“I think I would have pursued my idea come what may but winning the game show money undoubtedly speeded up that journey.”

www.count-on-it.co.uk

Business Link: 0845 6009006;

www.businesslink.gov.uk

Thursday, 23 July 2009

'Sniff & Hoper' or 'Chucker-outter' have you considered this?


Are you a ‘sniff & hoper’ or ‘chucker-outter’? That’s the question Count On It ‘angels’ will be posing to shoppers in Peterborough city centre this weekend.

Count On It labels, the scratch-off, food label memory jogger which helps families manage their food more safely, whilst reducing unnecessary food waste – will be given away this weekend on a ‘fridge-friendly’ postcard that aims to raise awareness of the potential problems of eating food past it’s safe date and also throwing it away ‘just in case’.
As we are all too aware the price of food continues to rise, but many people do not realize that the amount of edible food that goes to waste and the number of cases of food poisoning also continue to rise at an alarming rate.

Sniff & Hoper?

Many people pride themselves on being a ‘sniff & hoper’, but most don’t realize that although foods may look, smell and even taste fine, they still harbor bacteria such as E.coli and salmonella that can cause food poisoning.
According to the Mayo Clinic Women’s HealthSource, incorrect storage and the use of food past it’s use by date causes about 325,000 people in the USA to be hospitalized every year because of food poisoning and 5,000 people die. It is a similar story in the UK, with the number of cases of listeria in people over 60 years of age doubling in the past nine years. 95% of cases end up needing hospital treatment and one in three of the people getting food poisoning caused by listeria die as a result. (FSA)

Consider these food safety reminders:-

 Make sure your fridge is cold enough - If you fridge isn’t cold enough food poisoning bacteria will still be able to grow. Your fridge should be between 0ºC and 5ºC.
 Refrigerate perishable food straight away – All foods that are perishable (i.e. goes off quickly) or has a label which says ‘keep refrigerated’ should be stored in the fridge and eaten within two days.
 Follow storage instructions – some jars and bottles must be kept in the fridge once opened and eaten within a certain time. Always check the label and keep a track on how long they have been opened – Count On It labels are just to job for this – just scratch off the date and you will have a permanent reminder as to how long they’ve been stored.
 Food should not be kept out of the fridge for more than four hours, so if you’ve prepared anything beforehand, keep it refrigerated until you’re ready to eat it.
 Leftovers – cool these as quickly as possible then store them in the fridge. Once stored, leftovers must be eaten within two days, except cooked rice which must be eaten within one day. Don’t forget to store them in a food container and label the date when first stored – again Count On It labels are perfect as they stick on any surface and can easily and cleanly be removed after use.

Chucker-outter?

According to WRAP’s Lovefoodhatewaste research, the main reasons people throw away food is because of either ‘cooking or preparing too much’, e.g. cooking too much pasta and it gets either left in the saucepan or on the plate’. Another reason is because food ‘is not used up in time’, good examples being fruit and vegetables go off in storage, or not eating food before it goes past its use-by date in the fridge. This can be because of a number of reasons, sometimes because of our increasingly busy lifestyles we change our plans, or we just forget what we’ve got in our cupboards, or we forget to fridge or freeze leftovers, which could be used later. Another common reason is that we just forget how long we’ve had food stored in our fridge and freezer, so rather than risk it we throw it away.
The problem with this is two-fold, not only are we needlessly wasting perfectly edible food, we are wasting our money too.

Consider these money saving tips to help you love your food more:-

 Regularly check what’s in your fridge and freezer – How often have you looked in your fridge to see an opened packet of ham or mayonnaise and you’ve no idea how long it’s been in there. Keep an eye on the use-by dates and also the storage instructions on jarred or bottled products. By tracking how long things have been opened or stored, you can be sure it is still safe to eat. To save you from having to remember all of the dates, Count On It labels will show you exactly the date of opening each product.

 Buy one, get one to freeze – rather than leave both items in your fridge and hope you’ll get round to using them. Split the pack, store one in the fridge and the other in a labelled food container – this way you will know exactly when you first froze it.

 Leftovers – Get storing all of your leftovers, be it leftover vegetables from Sunday lunch or the last portion of a midweek chilli con carne. Just pop them in a food container, label them and either fridge them for the next day or freeze them for a ‘ready meal’ at a later date. Not only do leftovers save you food waste and money, they save you time, what could be simpler and nicer than heating up a homecooked meal in minutes.

 Plan your meals – Rather than guessing your way around the supermarket, simply check your fridge, freezer and cupboards before you go and then write a list of what you actually need. Another good idea is to forward plan your week’s meals – it may sound like a long job, but at least during the week it will save you time as you will know for sure you have the food in and won’t need to make any extra trips out for ingredients or take-outs!
Not only do the labels help to reduce food waste - it is estimated that the average family throws away up to £610 worth of edible food each year - but customers are also finding them useful for labelling things such as medicines, contact lenses, cooker hood filters or anything where a reminder of an expiry date is needed.

Count On It labels currently are on sale online at www.count-on-it.co.uk, in Lakeland Ltd and a selection of cookshops, farmshops and deli’s across the region. The scratch-off labels are made of a sustainable material and come in boxes of 25 labels and retail at £1.99.

Thursday, 2 July 2009

Mums- keep your family safe and save money too





Here's a sneak preview of our latest marketing activity. Count On It angels will soon be handing out the postcards above to mums in high streets up and down the country. The postcards, which will also include a free sample of a Count On It label, aim to remind mums that risking out of date food, or thowing it away 'just in case' is neither good for their family's health or for their pocket. Count On It labels take away the guesswork, ensuring you get to eat food at it's prime, keeping your family safe, saving you money and helping reduce unnecessary edible food waste.

If you know an event, venue or location where there are high concentrations of mums present, please let me know, I'd love to be able give out some freebies. You can drop me a line at lyndsey@count-on-it.co.uk

Until next time, Lyndsey

Thursday, 18 June 2009

Packaging News - DOND winner creates food-waste label


Here's a great article from Packaging News that has featured Count On It food labels

Deal or No Deal winner creates food-waste label
Catherine Dawes, packagingnews.co.uk, 11 June 2009

A packaging entrepreneur has created a scratch-off self-adhesive label to help tackle food waste, funded by money she won on TV game show Deal or No Deal.
The Count On It labels, which can be applied to opened containers of perishable food, use a scratch-off month and date to allow consumers to keep track of how long packaging has been open for.
Designer Lyndsey Young came up with the idea when preparing food for her two young sons.
"I would open a jar of pesto and use a couple of spoonfuls. Then I would go back to the fridge a few days later and have no way of remembering exactly when I opened it. My children were very young and so they were vulnerable, so I would end up throwing the jar away just to be sure," said Young.
Count On It Labels were launched into Lakeland stores at the start of the year and are also sold through home products retailer Betterware.
However, Young is hoping that a government review of best-before dates and campaigns such as Wrap's ‘Love Food, Hate Waste' could spark interest from retailers and manufacturers.
"We're looking for a major grocer to come on board and stock the labels, and also for food and packaging producers to look at including the labels on the packaging," added Young.
The labels have been designed to fit on the lid of a jar so that information on the body of the product is unobstructed.
Young won £15,500 on the first series of Deal or No Deal in 2005. She used the money to enable her to pursue commercialisation of the patent-pending labels.

Business Link, the government support service, has been providing Young with advice to help her turn her venture into a success.

Friday, 22 May 2009

Melton Times - Count On These



Melton Times has just done a fab feature in their Taste supplement (21 May 2009) all about Count On It labels and their future in the States. Here's what they said...
A Businesswoman who used her experience as a mum as a springboard to success is going from strength to strength. Lyndsey Young, who was nominated for a Melton Times Green Business Award in 2008, came up with an invention call Count On It - fridge and freezer-friendly stickers with dates that scratch off.
It was recently taken up by Lakeland and ITV's Amanda Holden has put her name to the product.
Lyndsey said "Once you've opened a jar or packet .... this is way to remember when it was opened and help cut down on waste."
And now Lyndsey hopes to break into the American market using Amanda's newfound fame State-side. Amanda, a judge on 'Britain's Got Talent' who will soon also be presenting 'The Early Show' in the USA, juggles a hectic lifestyle caring for her two-year old daughter Alexa.
She said: "These labels are fantastic - I put them on everything from pasta sauce to Alexa's leftovers. I love giving Alexa fresh, wholesome food, but because of my busy lifestyle, I need to keep track of when I opened stuff. These labels do the job for me".
Count On It labels are available from Lakeland shops or online at www.lakeland.co.uk or www.count-on-it.co.uk.

Tuesday, 21 April 2009

Britain's Got Talent judge, Amanda Holden can Count On It.


It is clear to see why Simon Cowell chose Amanda Holden to be one of the judges on the brilliant, Britain’s Got Talent. Not only is Amanda grounded in the real world, she also has got an eye for spotting a winner, as she proved when she gave the phenomenon that is, Susan Boyle, the thumbs up. Another winner Amanda has been quick to spot is Count On It® food freshness labels, the scratch-off label memory joggers that show when a product was first opened, stored or frozen.

Despite her life never been busier, mum to two-year-old Alexa and married to record producer, Chris Hughes, Amanda loves cooking for her daughter – but wants peace of mind when preparing her meals.

“These labels are fantastic – I put them on everything from pasta sauce to Alexa’s leftovers,” she said.

“I love giving Alexa fresh, wholesome food, but because of my busy lifestyle, I need to keep track of when I opened stuff – these labels do the job for me.”
Amanda also uses them for batch freezing. “Good nutritious food like fish pies and cottage pies can be made in advance and frozen, and these labels act as a check on when the food was first frozen – they are so simple to use but so effective, I’m beginning to wonder how I ever managed without them”.

Count On It® labels are on sale in Lakeland stores nationwide and are also available in Lakeland’s brochure and online at www.lakeland.co.uk. They are also available from www.count-on-it.co.uk

Lakeland’s Barbara Shepherd said: “Count On It® labels are one of a number of products we have introduced to help people reduce food wastage. We liked the no nonsense simplicity behind this product and how it can help people save money – foodies, mums and families will love it”.

For more ideas on how to get the best from your Count On It® labels visit www.count-on-it.co.uk

Tuesday, 14 April 2009

Count On It - gets great independent reviews


Totz2teens a parenting forum set up by parents for parents, recently contacted us to request samples of our Count On It food labels for their members to review. Totz2teens is a community based site whose member base are parents or parents to be, and as such are the perfect choice of person to be able to rigorously test our product and give it their honest opinion on our product. We are pleased to say, they were not disappointed.

This is what one reviewer said:-
"When I was told about these little stickers I was impressed with the idea. I was looking forward to trying them out. What a pleasure. They come in a nice little dispenser box which fits nicely in the fridge. I was batch cooking some mince meals so I knew this was a good opportunity to use them. They stick well to the plastic container which is great and seem to stay stuck in the freezer too. I have also used them on bacon, melon, ham and much more. I had cut some onion up and was surprised at how long I had left it in the fridge. It certainly made me think. I would be happy to buy them again and I think they are a great idea." 5/5

To read the rest of the great reviews, click title link above

Thanks Totz2teens for the great feedback and if anyone else out there wishes to review Count On It labels on their site, please do not hesitate to get in touch.

Wednesday, 8 April 2009

Batch cooking + freezing + Count On It labels = save time, money & waste


It is great to hear on GMTV's news today and in the Telegraph, that the public are starting to realise that by batch cooking and freezing, not only are they saving themselves time, they are also making a significant difference to the amount of food they are wasting AND money they are saving. By managing our food better in this way, we always have food 'ready-to-go' and we are also improving our diet, as homecooking doesn't have all the additives that most prepared food contains.

In spite of this, it is still important to remember how long we have had food stored in our freezer, contrary to popular belief, freezing doesn't keep food indefinitely, for example cooked meat and casseroles should only be kept between 2 - 3 months. That is why it is important to be able to track how long food has been stored - that is where Count On It labels come in.

Versatile and easy to use, these scratch-off food freshness memory joggers tell you at a glance how long your food has been stored, so you will be able to track which food needs eating first, helping you manage your food efficiently and safely. www.count-on-it.co.uk

Here's the article that appears in today's Telegraph

http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/5119359/Batch-cooking-on-rise-as-families-save-money-in-kitchen.html

Wednesday, 25 March 2009

Count On It website updated - New Baby & Press page


We are pleased to announce that Count On It's website has just been updated with a new Baby page and new Press page, to include all the information about how Count On It labels can help busy mums manage baby's food more effectively and safely and to include all the recent coverage Count On It labels has received in the national press. Information on our Baby page includes, how Count On It labels are perfect for ...

All of baby's food - Ideal for use on pre-prepared baby food jars, freshly prepared food, expressed milk, mixed baby formula and stored leftovers

Fridge and freezer-friendly - Count On It® labels can be used in the fridge and freezer and are perfect when freezing pureed weaning foods. Even the box dispenser is designed to sit in your fridge door!

Easy on, easy off - Count On It® labels are designed to stick securely to all types of packaging, yet have an easy-peel adhesive, so they don't leave any sticky residue behind on reusable tubs and bottles.

For more information on how Count On it labels can help new and busy mums, pop by at www.count-on-it.co.uk.

Wednesday, 11 March 2009

Cook Vegetarian magazine recommend Count On It labels


We LOVE Count On It labels, that's what Cook Vegetarian magazine say about Count On It labels in their April edition. The feature reads: 'It's a simple concept; when you place anything into your fridge, you scratch off today's date on your Count On It food freshness label, so you never end up throwing away perfectly good food 'just in case'. The super-organised will have their own method for avoiding food wastage. But, for those of us who regularly find ourselves sniffing the contents of our Tupperware, these smart little labels could be a Godsend!' The feature which appears on their 'Solutions' page, shows three images of the label and is part of their 'Credit Munch' issue. For more information visit our site at www.count-on-it.co.uk.

Thursday, 26 February 2009

Your Home magazine features Count On It labels


Your Home magazine, the 'Home of hundreds of great-value ideas for every room', www.yhmag.co.uk. has run a lovely little feature on Count On It labels in their Household Hints, Make Life Easy section. The feature which reads:
'What to look out for this month... These clever labels will remind you of when you opened jars and bottles stored in your fridge. Simply stick the label on and scratch off to mark the date you opened it and put an end to guessing whether products are past their best.'
Count On It labels, £1.95 for 25, Lakeland. Of course they are also available at www.count-on-it.co.uk. as well.

Discussions are also underway with other major high street retailers looking to stock Count On It labels ... we'll keep you posted.

Thursday, 15 January 2009

UK households save £300 million worth of food waste



According to WRAP (Waste and Resources Action Programme), new figures revealed this week show that since the launch of their Love Food Hate Waste campaign back in 2007, almost two million more households in the UK have saved money by cutting back on throwing food away.

This increase in public awareness resulted in an overall saving of £296 million a year, saving 137,000 tonnes of food from being thrown away and a reduction of 600,000 tonnes of greenhouse gases emissions, which is, according to WRAP , "the same carbon impact as taking 100,000 return flights to Australia out of the skies."

WRAP's research identified some of the main reasons why households feel they are cutting back on waste, these include:

Becoming better at planning meals so that food isn't wasted (37%)
Becoming better at using up food that is already in the fridge or cupboard before buying new food (31%)
Becoming better at measuring the correct portion sizes so that we don't cook too much (22%)
Becoming better at using our freezers (20%)

Not only is this great news for WRAP and the country as a whole, it is great news for 'Count On It' food freshness labels as they also contribute towards the reduction in food waste by giving households an easy method of tracking the freshness of their food, helping them get the most of their food.

By simply peeling off, sticking on and scratching off the date of opening or storing, Count On It food freshness labels let households know exactly how long food has been stored, helping them get even better at using up the food they already have, whilst getting more out of their food and wasting less of it.

Count On It ... to save time, money and waste.

www.count-on-it.co.uk

For more information on WRAP's report visit, www.wrap.org.uk.

Tuesday, 6 January 2009

CELEBRITIES LOVE FOOD FRESHNESS LABELS


Count On It® food freshness labels are proving a huge hit with mums across the country.
Available from Lakeland stores and the new January 2009 brochure, leading delis and online at www.lakeland.co.uk, the stick-on labels feature scratch-off panels which show when a product was first opened, stored or frozen.
One of the labels biggest fans is actress and TV star Amanda Holden. Amanda is mum to two-year-old Alexa and her life has never been busier. Recently married to record producer Chris Hughes and about to start filming the third series of Britain’s Got Talent, Amanda loves cooking for Alexa – but wants peace of mind when preparing her daughter’s meals.
“These labels are fantastic – I put them on everything from pasta sauce to Alexa’s leftovers,” she said. “I love giving Alexa fresh, wholesome food, but because of my busy lifestyle, I need to keep track of when I opened stuff – these labels do the job for me.”
Amanda also uses them for batch freezing. “I love making Alexa nutritious foods like fish pies in advance, the labels just remind me when I put them in the freezer.”
Amanda loves the labels so much she has recommended them to her friends Sarah Parish, Angela Griffin and Jane Wall.
Sarah, who has a 7-month-old daughter Ella-Jayne, loves the labels and uses them to help her safely store baby milk and baby food. “These labels are a godsend for busy mums – they are just so easy to use but very effective – just one less thing to worry about,” Sarah said.
Angela agrees. She uses them a lot for freezing food for her two young daughters Tallulah Jae and Melissa. “I’m wondering how I ever managed without them – busy mums will know how easy it can be to forget how long food has been stored and with these labels you can be certain if it is still fresh and safe to eat - no need to worry or to throw away perfectly decent food,” she comments.
For more ideas on how to get the best from your Count On It® labels visit www.count-on-it.co.uk