Friday 19 June 2009

Fresh Produce Journal article - Labelling debate sparks TV cash


Here's another great article we've just had in 'Fresh Produce Journal's Fresh Info online magazine.

An innovative designer has found a simple solution to the date labelling debate, using cash from her victory on Deal or No Deal.

East Midlands designer Lyndsey Young is using the £15,500 prize fund from her TV show winnings to create a new Count On It labelling system.

Following the announcement of a new range of measures to improve the date labelling of food in a bid to cut Britain's mountain of food waste by DEFRA secretary of state Hilary Benn last week, Young hopes to solve the issue with the new system.

The scratch-off food freshness labels show at a glance if food is still fresh and safe to eat, or if it should be thrown away.

Only 'use-by' dates currently signify a potential food safety concern, but research has shown that 'best before' (intended to be a mark of quality) is often mistaken for a safety warning. Sell-by dates are used by retailers for stock control - but often end up confusing consumers.

Young said: “I would use things like pesto, where you take out a spoonful and put the rest in the fridge. Preparing food for [my children], you want to make sure the ingredients are fresh. But time and again I would forget when I had opened a jar and end up throwing it away. I didn't know how long it had been in the fridge and I didn't want to risk it.

"The labels help to reduce food waste - an important issue, with estimates that the average family throws away up to £610 worth of edible food each year."

Business Link, the government support service, has been providing Young with advice to help her turn her venture into a success.

Thursday 18 June 2009

Packaging News - DOND winner creates food-waste label


Here's a great article from Packaging News that has featured Count On It food labels

Deal or No Deal winner creates food-waste label
Catherine Dawes, packagingnews.co.uk, 11 June 2009

A packaging entrepreneur has created a scratch-off self-adhesive label to help tackle food waste, funded by money she won on TV game show Deal or No Deal.
The Count On It labels, which can be applied to opened containers of perishable food, use a scratch-off month and date to allow consumers to keep track of how long packaging has been open for.
Designer Lyndsey Young came up with the idea when preparing food for her two young sons.
"I would open a jar of pesto and use a couple of spoonfuls. Then I would go back to the fridge a few days later and have no way of remembering exactly when I opened it. My children were very young and so they were vulnerable, so I would end up throwing the jar away just to be sure," said Young.
Count On It Labels were launched into Lakeland stores at the start of the year and are also sold through home products retailer Betterware.
However, Young is hoping that a government review of best-before dates and campaigns such as Wrap's ‘Love Food, Hate Waste' could spark interest from retailers and manufacturers.
"We're looking for a major grocer to come on board and stock the labels, and also for food and packaging producers to look at including the labels on the packaging," added Young.
The labels have been designed to fit on the lid of a jar so that information on the body of the product is unobstructed.
Young won £15,500 on the first series of Deal or No Deal in 2005. She used the money to enable her to pursue commercialisation of the patent-pending labels.

Business Link, the government support service, has been providing Young with advice to help her turn her venture into a success.

Wednesday 17 June 2009

Food Standards Agency's campaign launched to tackle rise in over 60s food poisoning


Campaign launched to tackle rise in over 60s food poisoning

As Food Safety Week kicks off today, the Agency is warning older people about the life-threatening danger of listeria food poisoning and the simple steps that can be taken to avoid it.

The number of cases of listeria in people over 60 years of age has doubled in the past nine years. And one in three of the people who get food poisoning caused by listeria die as a result.

‘Listeria can make people very ill and 95% of cases end up needing treatment in hospital’
Listeria is a type of food poisoning bacteria that can live and grow in a wide range of food – chilled ready-to-eat food in particular – for example pâté, cooked sliced meats, certain soft cheeses and smoked fish.

The Agency is working with GP surgeries, pharmacies and a range of community groups across the UK, specifically in areas with large populations of older people, to advise the over 60s to take care with chilled food. They are being advised not to use food past its 'use by' date, to make sure their fridges are between 0°C and 5°C, and to follow storage instructions on food labels.

These food safety messages are being targeted directly at older people through a poster and leaflet campaign, and advice will also be handed out on millions of pharmacy paper bags used for dispensing prescriptions.


Dr Andrew Wadge, Chief Scientist at the Food Standards Agency, said: 'The rise in listeria food poisoning among older people is worrying. Listeria can make people very ill and 95% of cases end up needing treatment in hospital.

'There are some really simple steps people can take to prevent getting ill in the first place: be aware that 'use by' dates indicate how long food will remain safe, and then make sure you stick to them; always follow the storage instructions on the label; and make sure your fridge is cold enough – between 0°C and 5°C is ideal.

'These are the three messages that our new campaign is focusing on and Food Safety Week is a good time to be raising awareness of them. Cases of food poisoning double in frequency during the summer months but it is very easy to avoid becoming one of those who fall ill by sticking to these simple steps.’

Anyone who is ill or who has a long-term medical condition is at a higher risk from listeria, particularly people over the age of 60. The same is true for pregnant women. These people are advised to avoid certain foods because they can contain listeria.

The FSA has carried out surveys to determine the prevalence of listeria in foods that have been linked to the bug, such as smoked fish and sliced meats. It is also commissioning research to understand what makes the over 60s more likely to become ill from listeria.

Research published today by the Agency finds that the over 60s are more likely to take risks with ‘use by’ dates, are reluctant to throw away food and are often confused by fridge temperatures (see Older people taking more risks with food safety).

About Food Safety Week
Food Safety Week is an annual event that promotes the importance of good food hygiene in the home through a range of local events taking place across the UK in schools, community groups and local councils.

The new campaign builds on the ongoing work by the FSA to tackle all types of food poisoning. Last year it launched the GermWatch campaign, based on the 4Cs of good food hygiene (Cleaning, Cooking, Chilling and Cross-contamination).

Wednesday 10 June 2009

Great article from The Telegraph 'Best before' date could go in drive to stop edible food being wasted



Here's another very interesting article from today's Telegraph on the Government's 'War on Waste' campaign launched yesterday. As you may know, DEFRA believe scrapping 'Best Before' dates could reduce edible food wastage as consumers are confused to the difference between 'sell by', 'use by' and 'best before', however the FSA state with caution that 'There has to be a balance, as we have to protect consumer safety.' Hilary Benn, Secretary of State for the Environment commented that 'It's time for a new war on waste. It's not just about recycling more ... it's about rethinking the way we use resources in the first place'. He added 'Too many of us are putting things in the bin simply because we're not sure, we're confused .... this means we're throwing away thousands of tons of food every year, completely unnecessary'.

This is where Count On It labels come into there own, not only do they allow consumers to get the most out of their food and manage it more efficiently, they also enable consumers to know if the product is still safe to eat, whilst minimising unnecessary edible food wastage. Also, as food packaging sizing is also cited to be a contributory factor to food waste, Count On It labels can help here as larger portions could still be purchased, just divided into smaller ones, labelled and frozen at home for later use. Here the consumer reaps the benefits of the cost saving and is secure in the knowledge that their food is still safe to eat.

As well as re-educating the consumers attitude towards food waste, the plans aim to deal with packaging, more 'on-the-go' recycling points and also plans to use the waste we do produce as fuel.

'Sell by' dates could be a thing of the past as part of a wide-ranging Government "war on waste".

By Louise Gray, Environment Correspondent
Published: 7:00AM BST 10 Jun 2009

Waste and Resources Action Programme (Wrap) claimed 6.7 million tonnes of food is thrown away every year.In an attempt to cut the amount of rubbish being sent to landfill by reducing packaging, boosting recycling and cutting food waste, supermarkets will face prosecution for "excessive packaging" and be forced to use more recycled cardboard and plastic.
In the home more households will be issued with separate bins and expected to sort waste for recycling or face possible fines. Recycling rates will also be given a boost by providing more "on-the-go" recycling points in rail stations and on street corners.
But a key part of the environmental crackdown is a consultation on how to reduce the confusion around food labelling so that people do not throw away edible food. One option is to phase out "best before", "sell by" and "display until" labels in favour of "use by" which is an actual safety requirement.
Hilary Benn, the Environment Secretary, said the UK was needlessly throwing away millions of tonnes of packaging and food every year.
Mr Benn said people throw away food after the "best before" date even though it can be eaten.
"Too many of us are putting things in the bin simply because we're not sure, we're confused by the label, or we're just playing safe," he said.
Sell-by dates are used by retailers for stock control - but can end up confusing customers into throwing away perfectly good food.
Waste and Resources Action Programme (Wrap) claim 6.7 million tonnes of food is thrown away every year - most of which could be eaten.
Every day in the UK five million potatoes, 4.4 million whole apples, one million loaves of bread and one million slices of ham are discarded which could be eaten, it added. Worth £10 billion every year, it said every family was effectively throwing away £400.
The Food Standards Agency said best-before and use-by dates were still required under European law but it wanted to clarify the food labelling system for consumers.
The spokeswoman added: "We are talking to Department for Environment, Food and Rural Affairs (Defra), Wrap, and the food industry to identify how we can better educate people about date markings on food and also address the confusion caused by the sell-by and display-until dates also used by food businesses.
"We want to see food waste minimised but we also need to ensure people do not take unnecessary risks with food safety."
However retailers and councils said it should be up to the consumer and the councils to decide the best way forward rather than being told by central Government.
Stephen Robertson, Director General of the British Retail Consortium, said it was about customer education.
"Scrapping best- before dates won't reduce food waste," he said. "Customer education will."
Among the other plans announced by the Government yesterday, they will:
:: Reduce packaging waste by encouraging people to report supermarkets that use "excessive packaging" to Trading Standards. New guidelines setting out exactly what "excessive packaging" is will make it easier to prosecute manufacturers.
:: Retailers will be asked to use more recycled material and provide more smaller portions to stop single people having to buy too much.
:: Recycling rates will be given a boost by collecting more bottles and tins from pubs, clubs and restaurants and providing "on-the-go" recycling points at airports or street corners for people to put in newspapers and plastic bottles.
:: Councils will be encouraged to start collecting more materials for recycling, for example different plastics other than plastic bottles.
However, the method of collection could also be changed after a different study found separating waste for recycling first at home, rather than dumping it all in one sack to be sorted by later, is more efficient.
This puts pressure on councils to force households to sort their own recycling, meaning in some homes it will necessary to have up to five bins for different materials including a slop bucket for food waste.
The Local Government Association warned councils should be left to decide the best way to deal with waste in different areas.

Monday 1 June 2009

Mums give 5/5 on www.thebabywebsite.com


Count On It Food Labels
Number of reviews: 2
Overall score: 5/5
Household Stuff
www.count-on-it.co.uk

Member reviews

Ease of Use: 5/5
Value for Money: 5/5
Quality: 5/5
Overall score: 5/5

"Fantasic product!"

When I first saw these advertised I thought it was a great idea, and they've lived up to my expectations. I'm forever forgetting when I've opened something and end up chucking food away that's probably ok, and I'm sure I'm not the only one with things in the freezer that I haven't a clue how long they've been there! Particularly with being pregnant at the moment I'm extra careful about not eating food that's past its use by date, and these labels have been invaluable - it's now really easy to check the sticker and see when it was opened, and far less food had ended up in the bin. I'll definitely carry on using these to date batches of baby food and milk when my daughter comes along, and also for the pre-cooked meals that I have every intention of making and freezing before the baby's here (yeah right!).
Member review by Emma - pregnant with first baby - review date 22nd May 2009

Ease of Use: 5/5
Value for Money: 5/5
Quality: 4/5
Overall score: 5/5

"great product"

I love these labels they are really useful for when i am making my son a batch of food to freeze you just scratch the date on them and then you allways know when its going to go off i would deffinately carry on using these they are useful for other stuff like freezer foods that have such big boxes which if like me you take them out the box to save room in the freezer you just stick one of the labels and then you dont have to worry about when it goes of because usually the going of date is on the box.
I will reccomend these to everyone
Member review by basak - mother of one boy - review date 19th May 2009