Melton Times - Count On These

Melton Times has just done a fab feature in their Taste supplement (21 May 2009) all about Count On It labels and their future in the States. Here's what they said...
A Businesswoman who used her experience as a mum as a springboard to success is going from strength to strength. Lyndsey Young, who was nominated for a Melton Times Green Business Award in 2008, came up with an invention call Count On It - fridge and freezer-friendly stickers with dates that scratch off.
It was recently taken up by Lakeland and ITV's Amanda Holden has put her name to the product.
Lyndsey said "Once you've opened a jar or packet .... this is way to remember when it was opened and help cut down on waste."
And now Lyndsey hopes to break into the American market using Amanda's newfound fame State-side. Amanda, a judge on 'Britain's Got Talent' who will soon also be presenting 'The Early Show' in the USA, juggles a hectic lifestyle caring for her two-year old daughter Alexa.
She said: "These labels are fantastic - I put them on everything from pasta sauce to Alexa's leftovers. I love giving Alexa fresh, wholesome food, but because of my busy lifestyle, I need to keep track of when I opened stuff. These labels do the job for me".
Count On It labels are available from Lakeland shops or online at www.lakeland.co.uk or www.count-on-it.co.uk.

Iddictive.com - features Count On It labels

Mark Nagurski from Iddictive.com recently contacted us to ask if he could feature Count On It labels on his website - the site that brings innovative business ideas and 'cool twists on classic business ideas' together. Of course we said 'yes' and this is his article.

Count On It - Innovative Food Freshness Labels
by MARK on MAY 11, 2009
in LIFEHACKS

We waste a lot of food. Even with the best intentions, grabbing leftovers from the fridge can mean a bit of guesswork as to exactly how long they’ve been sitting there. As a result we’re more likely to throw away food that’s still perfectly edible.

Mother of two and ‘ mummypreneur ‘, Lyndsey Young faced the same problem:

“I was always throwing away half-used jars and leftovers because I was never sure how long they had been in my fridge and rather than risk giving it to my young sons, I discarded it and had the inconvenience and cost of repurchasing.

I was concerned at how much food (and money) myself and many other families like me were discarding, simply because we were unsure of how long our food had been opened or stored, so I came up with the idea of Count On It®, the easy to use, food freshness monitor.”

Count On It are self-adhesive food labels featuring scratch-off panels that allow you to mark the day your food was first opened - so when you return to it later you’ll know exactly how long it’s been in the fridge, freezer or cupboard. The labels come is a fridge-friendly dispenser and retail at just £1.99 for 25 labels.

Since launching, Count On It is already established with one national kitchenware retailer and has US distribution in place - so we asked Lyndsey about her plans for the future of the Count On It label (sorry):

“Our aim will now be to add additional retailers in other sectors, including grocery, baby and the green market and to continue to raise the profile of the product with a sustained and targeted PR campaign. … Ultimately we would like to see the Count On It brand become a household name and the range increased with carefully selected products with the common aim of saving consumers time, money and effort - without impacting the planet.”

For anyone with a new product in mind, Count On It provides a great example of well-considered execution transfoming a simple idea into a product with potential mass-market appeal.

Site: www.count-on-it.co.uk

Count On It to track freshness of expressed breast milk

It's National Breastfeeding Awareness Week 10th - 16th May

The main aim of the campaign, run by the Department of Health, is to raise awareness of the health benefits of breastfeeding, increase social acceptance of breastfeeding and promote support for breastfeeding.

Sometimes however, it is not always convenient or practical to breast feed baby or mums might want somebody else to feed their baby. This is when expressing breast milk and storing it for later is a suitable alternative.

According to the NHS it is perfectly safe to express breast milk and store it for later as long as you follow a few simple rules:-

"Remember to use a sterilised container to put the milk in. You can store milk in the fridge at a temperature of between 2°C and 4°C for up to 24 hours. Breastmilk can be stored for one week in the ice compartment of a fridge or for up to six months in a freezer."

But what happens if you can’t remember how long ago that precious breast milk was stored. You don't want to risk giving it to baby, but you also want to be sure you do not waste it. Well help is at hand, just pop on a Count On It label to the bottle or storage container, mark off the date and store. You can have peace of mind knowing exactly how long it has been stored and when it should be used by.

Fridge and freezer friendly, Count On It labels will stick to any container and, because of their 'easy-peel' adhesive, will simple peel off after use, without leaving any sticky residue.

Just visit www.count-on-it.co.uk and take advantage of our special deal which is running for a limited period only. to keep your little angel safe when feeding.

Yahoo answers - Count On It labels featured advertising

Yahoo answers - featuring Count On It labels - I love it

The Guilty Parent gives 'genius' product the 'thumbs up'

Count On It Freshness Label Review
By Erica Mueller on April 27, 2009

The Count On It freshness monitor labels are one of those products that make you say “Why didn’t I think of that??” The idea is just so simple, yet so genius.

When you open a package of food, you simple adhere a freshness monitor label, and scratch off the date you opened it. Then anytime you want to know if the food in that package is still good to eat, you can check the date on the label! Because you’re scratching off the date instead of writing it on, you don’t have to worry about the product sweating and smearing ink. You also don’t have to hunt for a pen to mark the label!

I’m really excited about this product, because with a family of 3, certain foods take a while to use up. Take sour cream for instance… I’m the only one in the house who eats the stuff, so a pint of it often goes bad before I can finish it. The same goes for lunch meats, salad dressings, and other condiments. In a small household, these items stay in the fridge a long time. Now I can check the date of opening and decide whether I think it’s time to toss the product, or if I should still use it.

I’m currently using these on items in my fridge and I’m loving them! It takes the guesswork out of freshness!

The Count On It labels are also good for medications, beauty products, contact lens solutions, and even air filters!

Stop throwing away perfectly good foods and other products simply because you can’t remember when you opened them!

Count On It

… to remind you to use it - not lose it!