Thursday 27 May 2010

Freeze!


Despite the recent rise in grocery costs, an estimated 8.3 million tonnes of household food waste is still produced each year in the UK, most of which could have been eaten (WRAP 2010).

The main factors that lead to high household food wastage is due to:
- Overbuying and not using food in time
- Inadequate storage of food
- Over-sized portions
- Confusion over food date labels, use by and best before

Not only does this waste good food and cost us money, it has an adverse impact on the environment. One way of curbing this wastage, whilst saving you time and money is to get re-acquainted with your freezer.

Recent research commissioned by theNewIceAge.com http://www.thenewiceage.com/ identified that when it came to wastage, when cooking with fresh food there was 36.77% more waste than when cooking from frozen.
This is because when cooking with frozen food it is easy to control portion size, simply take only what you need and return the rest to the freezer. Unlike fresh food, which is stored in the fridge or store cupboard, it is also impossible for bacteria to multiply on frozen food (making it safer than any other form of food preservation), meaning you get the most out of your food by using it in time.

But many people assume that whatever they cook fresh is healthier than frozen, but this is not necessarily the case. Did you know that frozen vegetables have been proven to often contain more Vitamin C than ‘fresh’ vegetables. This is particularly true when ‘fresh’ vegetables have been left languishing unloved and unnoticed in your fridge or cupboard. Apparently 'Fresh' spinach loses 77% of its Vitamin C after just two days, but when 'flash frozen', the process which freezes water in the food into smaller ice crystals and minimizes cell structure damage, the nutrients and vitamins are naturally ‘locked in’ with no need for preservatives.

Celebrity chef, Aldo Zilli is also a keen supporter of frozen food and incorporates frozen food into his award-winning meals, which he serves daily at his Soho restaurant Zilli Fish.
Zilli says, “Cooking with frozen does not mean lowering ones standards on freshness or nutritional value. On the contrary, frozen can often be fresher, especially when dealing with seafood and fish,” he goes on to comment that with the British consumer being very financially mindful and environmentally conscious, “frozen food allows consumers certain luxuries without comprising on taste, lowering wastage and ensuring great value for money.”

As well as ready frozen produce, your freezer is fabulous when storing chilled meals to be used at a later date. Just look out for the ‘suitable for home freezing’ logo on the packaging, then simply pop on a Count On It label http://www.count-on-it.co.uk/ and mark off the date when it has to be used by – it’ll usually say ‘Can be frozen on day of purchase and kept up to 3 months’ or similar – so, if you bought it today (27 May) just pop on a Count On It label and scratch-off the date 27 August – job done.

And finally, don’t forget your freezer for storing your leftovers, batch-cooked meals and split portions in. Leftovers make a fantastic quick and easy meal, just pop the uneaten leftovers in a storage tub and put on a Count On It label so you can keep track of when it was first prepared and stored. Or to give yourself a night off from cooking, when preparing the days meal simply cook a larger portion than is required and freeze the rest, one meal for now, another for later. Finally, the dreaded ‘buy one, get one free’ or bulk purchases, again save yourself time, money and waste – just split the pack, put some in the fridge and the rest in the freezer – you’ll have food to hand whenever you need it and you’ll have saved yourself a trip to the supermarket and some money into the bargain.

So there we have it, your freezer – your ally in the war against waste.

To see how comedian Sue Perkins gets to grips with her freezer, here is a great little clip from the LoveFoodHateWaste website – enjoy.http://www.lovefoodhatewaste.com/about_food_waste/sue_perkins_.html

Wednesday 26 May 2010

More radio interviews.. BBC Radio Leicester and Lincolnshire


Following on from winning the Extraordinary Entrepreneur award last week, I've since been very busy being interviewed by the Leicester Mercury, being a guest on BBC Radio Leicester and on BBC Radio Lincolnshire.
The article in the Leicestershire Mercury, was great (despite having a couple of mistakes in it, including stating that I worked in a shed, converted into an office!) Here's the article
http://www.thisisleicestershire.co.uk/news/extraordinary-woman/article-2205654-detail/article.html
On Thursday I had a great time on the Tony Wadsworth show, I really enjoyed being on there and Tony was kind enough to say that I was 'truly inspirational', what a great compliment. In addition to that, he asked if I could come back as a regular contributor, which is absolutely fantastic - he even said off-air that I remind him of Rosemary Conley, inspirational, down-to-earth and a lovely lady - well that can't be bad. Here's the interview:
http://www.bbc.co.uk/iplayer/episode/p007v84b/The_Tony_Wadsworth_Programme_Extraordinary_Business_Woman/

Yesterday, another radio interview, this time with the lovely Melvyn Prior at Radio Lincolnshire - another thoroughly enjoyable and fun interview - local BBC Radio presenters and staff are so professional and great at putting you at your ease. Melvyn completely got where I was coming from too, we both talked about how each of us had a dream and went for it - it's great to connect with people like this, it really fires me up to crack on with my goals and ignore those vampires that try to slay your dreams.

Here's the interview: http://www.bbc.co.uk/iplayer/episode/p007xpzf/The_Morning_Show_25_05_2010/

It is an absolute privilege to have a voice through the media and it is something that I am really passionate about. Through talking on the radio, at presentations and as an Ambassador, I hope to be able to inspire other people who have a dream to go for it. As I said at my talk at the Business Link Staff Conference, 'Don't worry about the 'how to's' and 'what if's', the only thing you need to worry about is living with the 'if onlys'.

Friday 21 May 2010

Speeches and awards, what a week it's been!


What an absolutely fantastic week it's been this week. Here's just a taste of some of what I've been up to:

Monday

To start off the week, I was invited to address 300 Business Link, UKTI and Train to Gain employees at EMB Ltd's staff conference at the East Midlands Conference Centre. David Polkey and the fabulous PR and Communication Team at EMB Ltd wanted to use me as their Case Study story, somebody who has set up their own business and has an interesting story to tell! Well, with help from David who put together my powerpoint presentation, I told the conference about how my 'Why Not?' philosophy had taken me from inputting electricity meter readings, to Zimbabwe then onto Downing Street. Going from my childhood, I explained that how by setting goals, focussing on my dreams it had enabled me to travel around the world, do charity work, be on TV's Deal or No Deal, win money and invent a successful product, Count On It labels, which now retail nationally and internationally.

After my presentation I had some great feedback, people said that they really enjoyed my presentation and that it was inspiring to see that someone who had experienced setbacks along the way, still maintained a positive focus on their dreams and aspirations and was doing what they loved.

Since doing my speech, I have been asked to do another presentation which is fantastic. Motivational talking and presenting, is definitely an area where I feel I can make a difference - watch this space!

Tuesday

Funnily enough, my second appointment of the week was again at the East Midlands Conference Centre. This time I was there as I had been shortlisted for the Extraordinary Women Awards 2010, in the Extraordinary Entrepreneur category. What a fabulous day this was, organised by Vicki Espin and her 'extraordinary' team, the day was a fun-filled, enthusiastic and inspirational event. Attended by inspirational women from around the UK, the event aims to recognise the achievements of women who have not been recognised before. Women who are living extraordinary lives, having extraordinary achievements. After listening to fantastic presentations by Sue Stockdale, Lisa Warner, Trish Davidson and Alicia Kite, the time had come to announce the winners, they were:-

Nikki Sharpe who won Extraordinary Personal Contribution 2010
Patricia Eufron Lunn who won Extraordinary Personal Endeavour 2010
Kim Cottee who won Extraordinary Young Woman 2010
Alison Thompson who won Extraordinary Organisational Success 2010

and me, Lyndsey Young, who won Extraordinary Entrepreneur 2010!

I was absolutely flabbergasted as I was shortlisted in the same category as Alicia Kite and Gillian Brown two fantastic ladies who are achieving amazing things. But there it was, I was announced the winner.

What a wonderful day it had been, I couldn't have imagined that just by doing what I absolutely love, my passion, I would have received an award, but I am really grateful and proud. To anyone out there who has a dream go for it, for those who know someone who is doing something extraordinary, nominate them - I cannot recommend it highly enough. Nominations for 2011 are now open and all the details are here: http://www.extraordinarywomenuk.com/

Good luck!

Lyndsey

p.s. Wednesday was a great day too, radio and press interviews and photos, I'll update you soon...

Tuesday 11 May 2010

Barclays - Take One Small Step competition - please vote

Hi there, just wanted to let you know that myself and Count On It® labels are now in the running for £50,000 in Barclays' Take One Small Step competition. The competition deadline is in 5 days time and my entry is now live here:-
https://www.takeonesmallstep.co.uk/Entry/View/4457

To increase my chances of being selected I need champions of my product, simply click the 'thumbs up' icon on the screen and your support will be noted. Once you've done this, you can then canvas more supporters on my behalf (that'd be fantastic). You can even post a supportive comment if you wish, anything to show that my idea is worth shortlisting for the big prize.
My plans for the labels are to integrate them into retailers packaging and this is what I propose to use the prize money for. By encouraging supermarkets and food manufacturers to give customers tools which can help them get the most out of their food and enjoy it at it's best, less food wastage will end up in landfill.
I do hope you can support Count On It® labels, I am hugely passionate about the potential of my product and hope you are too.
Thank you, Lyndsey