Count On It is targetting the food and lifestyle press to highlight how these food freshness labels can help people can get the most out of their food, reduce their edible food waste and save them money.
With the percentage of families eating out once or twice a month dropping from 72% to 37% this year, more people are choosing to entertain at home. By buying good quality ingredients, families can enjoy restaurant quality food at a fraction of the cost - but only if they manage their food more effectively.
With up to £610 per year of edible food waste being thrown away by the average family - huge savings can be made if they learn to value their food more. Count On It can help families eat all of their food products, safe in the knowledge it is still fresh and safe to eat, it can be used on leftovers - why not cook a larger portion of food and save the rest for another day - just pop the leftovers in a food container, stick on a Count On It label and then refrigerate or freeze - an instant meal, whenever you need it.
Count On It food freshness labels, will go on sale at Lakeland stores across the country during December 2008 and will be available online and in the famous Lakeland catalogue in January 2009.
For more information about Count On It and how it can help save money, visit www.count-on-it.co.uk
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