Melton Times - Count On These

Melton Times has just done a fab feature in their Taste supplement (21 May 2009) all about Count On It labels and their future in the States. Here's what they said...
A Businesswoman who used her experience as a mum as a springboard to success is going from strength to strength. Lyndsey Young, who was nominated for a Melton Times Green Business Award in 2008, came up with an invention call Count On It - fridge and freezer-friendly stickers with dates that scratch off.
It was recently taken up by Lakeland and ITV's Amanda Holden has put her name to the product.
Lyndsey said "Once you've opened a jar or packet .... this is way to remember when it was opened and help cut down on waste."
And now Lyndsey hopes to break into the American market using Amanda's newfound fame State-side. Amanda, a judge on 'Britain's Got Talent' who will soon also be presenting 'The Early Show' in the USA, juggles a hectic lifestyle caring for her two-year old daughter Alexa.
She said: "These labels are fantastic - I put them on everything from pasta sauce to Alexa's leftovers. I love giving Alexa fresh, wholesome food, but because of my busy lifestyle, I need to keep track of when I opened stuff. These labels do the job for me".
Count On It labels are available from Lakeland shops or online at www.lakeland.co.uk or www.count-on-it.co.uk.

Britain's Got Talent judge, Amanda Holden can Count On It.

It is clear to see why Simon Cowell chose Amanda Holden to be one of the judges on the brilliant, Britain’s Got Talent. Not only is Amanda grounded in the real world, she also has got an eye for spotting a winner, as she proved when she gave the phenomenon that is, Susan Boyle, the thumbs up. Another winner Amanda has been quick to spot is Count On It® food freshness labels, the scratch-off label memory joggers that show when a product was first opened, stored or frozen.

Despite her life never been busier, mum to two-year-old Alexa and married to record producer, Chris Hughes, Amanda loves cooking for her daughter – but wants peace of mind when preparing her meals.

“These labels are fantastic – I put them on everything from pasta sauce to Alexa’s leftovers,” she said.

“I love giving Alexa fresh, wholesome food, but because of my busy lifestyle, I need to keep track of when I opened stuff – these labels do the job for me.”
Amanda also uses them for batch freezing. “Good nutritious food like fish pies and cottage pies can be made in advance and frozen, and these labels act as a check on when the food was first frozen – they are so simple to use but so effective, I’m beginning to wonder how I ever managed without them”.

Count On It® labels are on sale in Lakeland stores nationwide and are also available in Lakeland’s brochure and online at www.lakeland.co.uk. They are also available from www.count-on-it.co.uk

Lakeland’s Barbara Shepherd said: “Count On It® labels are one of a number of products we have introduced to help people reduce food wastage. We liked the no nonsense simplicity behind this product and how it can help people save money – foodies, mums and families will love it”.

For more ideas on how to get the best from your Count On It® labels visit www.count-on-it.co.uk

CELEBRITIES LOVE FOOD FRESHNESS LABELS

Count On It® food freshness labels are proving a huge hit with mums across the country.
Available from Lakeland stores and the new January 2009 brochure, leading delis and online at www.lakeland.co.uk, the stick-on labels feature scratch-off panels which show when a product was first opened, stored or frozen.
One of the labels biggest fans is actress and TV star Amanda Holden. Amanda is mum to two-year-old Alexa and her life has never been busier. Recently married to record producer Chris Hughes and about to start filming the third series of Britain’s Got Talent, Amanda loves cooking for Alexa – but wants peace of mind when preparing her daughter’s meals.
“These labels are fantastic – I put them on everything from pasta sauce to Alexa’s leftovers,” she said. “I love giving Alexa fresh, wholesome food, but because of my busy lifestyle, I need to keep track of when I opened stuff – these labels do the job for me.”
Amanda also uses them for batch freezing. “I love making Alexa nutritious foods like fish pies in advance, the labels just remind me when I put them in the freezer.”
Amanda loves the labels so much she has recommended them to her friends Sarah Parish, Angela Griffin and Jane Wall.
Sarah, who has a 7-month-old daughter Ella-Jayne, loves the labels and uses them to help her safely store baby milk and baby food. “These labels are a godsend for busy mums – they are just so easy to use but very effective – just one less thing to worry about,” Sarah said.
Angela agrees. She uses them a lot for freezing food for her two young daughters Tallulah Jae and Melissa. “I’m wondering how I ever managed without them – busy mums will know how easy it can be to forget how long food has been stored and with these labels you can be certain if it is still fresh and safe to eat - no need to worry or to throw away perfectly decent food,” she comments.
For more ideas on how to get the best from your Count On It® labels visit www.count-on-it.co.uk

TV stars tell Boston woman you can count on us

Published Date: 17 December 2008
By Staff Copy
Thursday, 3.45pm - TV STAR Amanda Holden and a host of other famous mums are backing the waste saving innovation of a former Boston woman.
The Britain's Got Talent judge is one of many famous faces endorsing Count On It freshness labels, the brainchild of former Boston High School pupil Lyndsey Young.


The stick-on labels feature scratch-off panels which show when a product was first opened, stored or frozen, helping to avoid unnecessary wastage.


"They are simple to use but so effective. I'm beginning to wonder how I ever managed without them," said Amanda Holden, mother to a two-year-old.


TV actresses and young mums Sarah Parish, Angela Griffin and Jane Wall are also behind the product.


Mrs Young, 40, a mother of two, says she is 'thrilled' to have their support.


"I have a picture of them all holding one of the boxes on my fridge. It's a bit surreal. I'm so used to seeing them on television."


Mrs Young came up with the idea for the labels at the start of this year. Now, at its end, the product is ready to go on sale in Lakeland stores nationwide from January, after being all ready stocked in Boston.


For an economy in recession, it's a defiant success.


"Sales are going really well," said Mrs Young, who now lives in Bottesford, near Grantham. "People are picking up that food prices are still increasing and conscious how much food they are throwing away. I am now getting a lot more interest than at the start of the year."


l Count On It labels will be available in the new Lakeland brochure and online at www.lakeland.co.uk from January. They are also available from www.count-on-it.co.uk and at Johnson's Garden Centre, Wainfleet Road, Boston.



Page 1 of 1

Last Updated: 18 December 2008 3:41 PM
Source: Boston Standard
Location: Boston

Amanda can Count On It

Christmas leftovers are as much a part of the festive season as the tree and presents. It’s the one time of the year we buy those little food luxuries – chutneys, pickles, sauces – as well as cream, mayonnaise, too much meat, fish, seafood and puddings – our fridges groan with the amount of food we purchase.

In the last 12 months we have all become more aware of the amount of food we waste, and this set against a backdrop of soaring food and energy costs, means people are more determined than ever not to waste good food or throw it in the bin.
Help is at hand. Count On It™ easy to use food freshness labels will tell you at a glance if your food is still fresh and safe to eat.

The stick-on labels display scratch-off panels which show when a product was first opened, stored or frozen. No more guess work needed.

The labels are a godsend for busy, on-the-go mums. And there is no one busier this year in the run up to Christmas than TV star Amanda Holden. Amanda, mum to two-year-old Alexa, will tie the knot in early December and then starts filming the third series of Britain’s Got Talent with Simon Cowell and Piers Morgan.

“I love giving Alexa fresh, wholesome food but a lot of the time I forget when I opened the jar of pasta sauce or carton of fruit juice – these labels are brilliant as reminders,” said Amanda.

Amanda also uses them when batch freezing. “Good nutritious food like fish pies and cottage pies can be made in advance and frozen, and these labels act as a check on when the food was first frozen – they are so simple to use but so effective, I’m beginning to wonder how I ever managed without them”.

Amanda is confident her friends, actresses Sarah Parish and Angela Griffin, also young mums with busy lives, will find them useful. “I’ve already lined up a few boxes for them to try out over Christmas”

Count On It™ will go on sale in Lakeland stores nationwide from January. The product will also be available in the new Lakeland brochure and online at www.lakeland.co.uk. It is also available from www.count-on-it.co.uk

Lakeland’s Barbara Shepherd said: “Count On It™ is one of a number of products we have introduced to help people reduce food wastage. We liked the no nonsense simplicity behind this product and how it can help people save money – foodies, mums and families will love it”.

Count On It™ has also received rave reviews from a number of leading food writers and home economists including Leicestershire-based Teresa Bovey.

As someone who loves food, both preparing and eating, Teresa has found the labels a fantastic aid in the kitchen. “I love them – I use them on everything from sauces and dips to freezing and leftovers – I don’t throw any food away as I’ve got peace of mind that it is still fresh and safe to eat”, Teresa added.

For more ideas on how to get the best out of your Count On It labels visit www.count-on-it.co.uk – the money you save on food could come in very useful