Britain's Got Talent judge, Amanda Holden can Count On It.

It is clear to see why Simon Cowell chose Amanda Holden to be one of the judges on the brilliant, Britain’s Got Talent. Not only is Amanda grounded in the real world, she also has got an eye for spotting a winner, as she proved when she gave the phenomenon that is, Susan Boyle, the thumbs up. Another winner Amanda has been quick to spot is Count On It® food freshness labels, the scratch-off label memory joggers that show when a product was first opened, stored or frozen.

Despite her life never been busier, mum to two-year-old Alexa and married to record producer, Chris Hughes, Amanda loves cooking for her daughter – but wants peace of mind when preparing her meals.

“These labels are fantastic – I put them on everything from pasta sauce to Alexa’s leftovers,” she said.

“I love giving Alexa fresh, wholesome food, but because of my busy lifestyle, I need to keep track of when I opened stuff – these labels do the job for me.”
Amanda also uses them for batch freezing. “Good nutritious food like fish pies and cottage pies can be made in advance and frozen, and these labels act as a check on when the food was first frozen – they are so simple to use but so effective, I’m beginning to wonder how I ever managed without them”.

Count On It® labels are on sale in Lakeland stores nationwide and are also available in Lakeland’s brochure and online at www.lakeland.co.uk. They are also available from www.count-on-it.co.uk

Lakeland’s Barbara Shepherd said: “Count On It® labels are one of a number of products we have introduced to help people reduce food wastage. We liked the no nonsense simplicity behind this product and how it can help people save money – foodies, mums and families will love it”.

For more ideas on how to get the best from your Count On It® labels visit www.count-on-it.co.uk

Amanda can Count On It

Christmas leftovers are as much a part of the festive season as the tree and presents. It’s the one time of the year we buy those little food luxuries – chutneys, pickles, sauces – as well as cream, mayonnaise, too much meat, fish, seafood and puddings – our fridges groan with the amount of food we purchase.

In the last 12 months we have all become more aware of the amount of food we waste, and this set against a backdrop of soaring food and energy costs, means people are more determined than ever not to waste good food or throw it in the bin.
Help is at hand. Count On It™ easy to use food freshness labels will tell you at a glance if your food is still fresh and safe to eat.

The stick-on labels display scratch-off panels which show when a product was first opened, stored or frozen. No more guess work needed.

The labels are a godsend for busy, on-the-go mums. And there is no one busier this year in the run up to Christmas than TV star Amanda Holden. Amanda, mum to two-year-old Alexa, will tie the knot in early December and then starts filming the third series of Britain’s Got Talent with Simon Cowell and Piers Morgan.

“I love giving Alexa fresh, wholesome food but a lot of the time I forget when I opened the jar of pasta sauce or carton of fruit juice – these labels are brilliant as reminders,” said Amanda.

Amanda also uses them when batch freezing. “Good nutritious food like fish pies and cottage pies can be made in advance and frozen, and these labels act as a check on when the food was first frozen – they are so simple to use but so effective, I’m beginning to wonder how I ever managed without them”.

Amanda is confident her friends, actresses Sarah Parish and Angela Griffin, also young mums with busy lives, will find them useful. “I’ve already lined up a few boxes for them to try out over Christmas”

Count On It™ will go on sale in Lakeland stores nationwide from January. The product will also be available in the new Lakeland brochure and online at www.lakeland.co.uk. It is also available from www.count-on-it.co.uk

Lakeland’s Barbara Shepherd said: “Count On It™ is one of a number of products we have introduced to help people reduce food wastage. We liked the no nonsense simplicity behind this product and how it can help people save money – foodies, mums and families will love it”.

Count On It™ has also received rave reviews from a number of leading food writers and home economists including Leicestershire-based Teresa Bovey.

As someone who loves food, both preparing and eating, Teresa has found the labels a fantastic aid in the kitchen. “I love them – I use them on everything from sauces and dips to freezing and leftovers – I don’t throw any food away as I’ve got peace of mind that it is still fresh and safe to eat”, Teresa added.

For more ideas on how to get the best out of your Count On It labels visit www.count-on-it.co.uk – the money you save on food could come in very useful