Britain's Got Talent judge, Amanda Holden can Count On It.

It is clear to see why Simon Cowell chose Amanda Holden to be one of the judges on the brilliant, Britain’s Got Talent. Not only is Amanda grounded in the real world, she also has got an eye for spotting a winner, as she proved when she gave the phenomenon that is, Susan Boyle, the thumbs up. Another winner Amanda has been quick to spot is Count On It® food freshness labels, the scratch-off label memory joggers that show when a product was first opened, stored or frozen.

Despite her life never been busier, mum to two-year-old Alexa and married to record producer, Chris Hughes, Amanda loves cooking for her daughter – but wants peace of mind when preparing her meals.

“These labels are fantastic – I put them on everything from pasta sauce to Alexa’s leftovers,” she said.

“I love giving Alexa fresh, wholesome food, but because of my busy lifestyle, I need to keep track of when I opened stuff – these labels do the job for me.”
Amanda also uses them for batch freezing. “Good nutritious food like fish pies and cottage pies can be made in advance and frozen, and these labels act as a check on when the food was first frozen – they are so simple to use but so effective, I’m beginning to wonder how I ever managed without them”.

Count On It® labels are on sale in Lakeland stores nationwide and are also available in Lakeland’s brochure and online at www.lakeland.co.uk. They are also available from www.count-on-it.co.uk

Lakeland’s Barbara Shepherd said: “Count On It® labels are one of a number of products we have introduced to help people reduce food wastage. We liked the no nonsense simplicity behind this product and how it can help people save money – foodies, mums and families will love it”.

For more ideas on how to get the best from your Count On It® labels visit www.count-on-it.co.uk

Earth Day April 22 - Count On It helping you help our planet

Starting on April 22, to celebrate Earth Day and to help households do their bit for the Earth AND their pocket, we have two great offers:-

buy 2 boxes of Count On It labels get a 3rd box FREE

and also

4 boxes of Count On It labels with FREE postage and packing.

www.count-on-it.co.uk

Count On It food freshness labels help households save time, money & edible food waste by keeping a track of foods freshness. These simple, scratch off memory joggers eliminate the need to guess or waste food 'just in case' as you can see at a glance how long your food has been opened or stored - making sure you get the most out of your food and put less in your bin.

Another glowing endorsement - thanks Amy

I recently found this glowing endorsement from one of our lovely customers, Amy Lane on her blog, http://amylane.wordpress.com and thought I would share it with you, thanks Amy, I'm glad you like them.

How many of you have fridge full of half used jars of jams, pickles, sauces, salad dressings, mayonnaise etc. that you periodically get out, look at the label that says use within a month of opening, wrack your brains to remember when you opened it, and put it back deciding it’s best not to risk it? Then every few months have a clear out as you can’t fit anymore half used jars in there, wasting a load of food? Maybe you are all better organised than me, but up until a few months ago, this was definitely my routine!

Then I discovered ‘Count on it’ labels, bought a pack to try and now hardly ever waste food because I don’t know when I opened it. These little labels are brilliant - they have a surface that you can scratch off so you can record the day and month that you opened it (or if you are so inclined, the date it needs to be used by - man versus woman logic here!).

I use mine for all the jars in my fridge and also for leftover portions of food that I am freezing, my baking ingredients and home baked goodies destined for the freezer. As the surface can be scratched off in any place, I also scratch the initial of the child the food is for, as I often cook the baby food with less salt.

Another great thing about these labels is that they can be removed easily after use. I used to use plain labels and write on them with pen but they aren’t designed for this purpose and take a lot of scrubbing to remove them afterwards.

You can buy these great labels direct from the count on it website or from Lakeland and you can follow Lyndsey on twitter too.

Count On It - gets great independent reviews

Totz2teens a parenting forum set up by parents for parents, recently contacted us to request samples of our Count On It food labels for their members to review. Totz2teens is a community based site whose member base are parents or parents to be, and as such are the perfect choice of person to be able to rigorously test our product and give it their honest opinion on our product. We are pleased to say, they were not disappointed.

This is what one reviewer said:-
"When I was told about these little stickers I was impressed with the idea. I was looking forward to trying them out. What a pleasure. They come in a nice little dispenser box which fits nicely in the fridge. I was batch cooking some mince meals so I knew this was a good opportunity to use them. They stick well to the plastic container which is great and seem to stay stuck in the freezer too. I have also used them on bacon, melon, ham and much more. I had cut some onion up and was surprised at how long I had left it in the fridge. It certainly made me think. I would be happy to buy them again and I think they are a great idea." 5/5

To read the rest of the great reviews, click title link above

Thanks Totz2teens for the great feedback and if anyone else out there wishes to review Count On It labels on their site, please do not hesitate to get in touch.

The Telegraph article - click here

Batch cooking + freezing + Count On It labels = save time, money & waste

It is great to hear on GMTV's news today and in the Telegraph, that the public are starting to realise that by batch cooking and freezing, not only are they saving themselves time, they are also making a significant difference to the amount of food they are wasting AND money they are saving. By managing our food better in this way, we always have food 'ready-to-go' and we are also improving our diet, as homecooking doesn't have all the additives that most prepared food contains.

In spite of this, it is still important to remember how long we have had food stored in our freezer, contrary to popular belief, freezing doesn't keep food indefinitely, for example cooked meat and casseroles should only be kept between 2 - 3 months. That is why it is important to be able to track how long food has been stored - that is where Count On It labels come in.

Versatile and easy to use, these scratch-off food freshness memory joggers tell you at a glance how long your food has been stored, so you will be able to track which food needs eating first, helping you manage your food efficiently and safely. www.count-on-it.co.uk

Here's the article that appears in today's Telegraph

http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/5119359/Batch-cooking-on-rise-as-families-save-money-in-kitchen.html