Count On It website updated - New Baby & Press page

We are pleased to announce that Count On It's website has just been updated with a new Baby page and new Press page, to include all the information about how Count On It labels can help busy mums manage baby's food more effectively and safely and to include all the recent coverage Count On It labels has received in the national press. Information on our Baby page includes, how Count On It labels are perfect for ...

All of baby's food - Ideal for use on pre-prepared baby food jars, freshly prepared food, expressed milk, mixed baby formula and stored leftovers

Fridge and freezer-friendly - Count On It® labels can be used in the fridge and freezer and are perfect when freezing pureed weaning foods. Even the box dispenser is designed to sit in your fridge door!

Easy on, easy off - Count On It® labels are designed to stick securely to all types of packaging, yet have an easy-peel adhesive, so they don't leave any sticky residue behind on reusable tubs and bottles.

For more information on how Count On it labels can help new and busy mums, pop by at www.count-on-it.co.uk.

CELEBRITIES LOVE FOOD FRESHNESS LABELS

Count On It® food freshness labels are proving a huge hit with mums across the country.
Available from Lakeland stores and the new January 2009 brochure, leading delis and online at www.lakeland.co.uk, the stick-on labels feature scratch-off panels which show when a product was first opened, stored or frozen.
One of the labels biggest fans is actress and TV star Amanda Holden. Amanda is mum to two-year-old Alexa and her life has never been busier. Recently married to record producer Chris Hughes and about to start filming the third series of Britain’s Got Talent, Amanda loves cooking for Alexa – but wants peace of mind when preparing her daughter’s meals.
“These labels are fantastic – I put them on everything from pasta sauce to Alexa’s leftovers,” she said. “I love giving Alexa fresh, wholesome food, but because of my busy lifestyle, I need to keep track of when I opened stuff – these labels do the job for me.”
Amanda also uses them for batch freezing. “I love making Alexa nutritious foods like fish pies in advance, the labels just remind me when I put them in the freezer.”
Amanda loves the labels so much she has recommended them to her friends Sarah Parish, Angela Griffin and Jane Wall.
Sarah, who has a 7-month-old daughter Ella-Jayne, loves the labels and uses them to help her safely store baby milk and baby food. “These labels are a godsend for busy mums – they are just so easy to use but very effective – just one less thing to worry about,” Sarah said.
Angela agrees. She uses them a lot for freezing food for her two young daughters Tallulah Jae and Melissa. “I’m wondering how I ever managed without them – busy mums will know how easy it can be to forget how long food has been stored and with these labels you can be certain if it is still fresh and safe to eat - no need to worry or to throw away perfectly decent food,” she comments.
For more ideas on how to get the best from your Count On It® labels visit www.count-on-it.co.uk

TV stars tell Boston woman you can count on us

Published Date: 17 December 2008
By Staff Copy
Thursday, 3.45pm - TV STAR Amanda Holden and a host of other famous mums are backing the waste saving innovation of a former Boston woman.
The Britain's Got Talent judge is one of many famous faces endorsing Count On It freshness labels, the brainchild of former Boston High School pupil Lyndsey Young.


The stick-on labels feature scratch-off panels which show when a product was first opened, stored or frozen, helping to avoid unnecessary wastage.


"They are simple to use but so effective. I'm beginning to wonder how I ever managed without them," said Amanda Holden, mother to a two-year-old.


TV actresses and young mums Sarah Parish, Angela Griffin and Jane Wall are also behind the product.


Mrs Young, 40, a mother of two, says she is 'thrilled' to have their support.


"I have a picture of them all holding one of the boxes on my fridge. It's a bit surreal. I'm so used to seeing them on television."


Mrs Young came up with the idea for the labels at the start of this year. Now, at its end, the product is ready to go on sale in Lakeland stores nationwide from January, after being all ready stocked in Boston.


For an economy in recession, it's a defiant success.


"Sales are going really well," said Mrs Young, who now lives in Bottesford, near Grantham. "People are picking up that food prices are still increasing and conscious how much food they are throwing away. I am now getting a lot more interest than at the start of the year."


l Count On It labels will be available in the new Lakeland brochure and online at www.lakeland.co.uk from January. They are also available from www.count-on-it.co.uk and at Johnson's Garden Centre, Wainfleet Road, Boston.



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Last Updated: 18 December 2008 3:41 PM
Source: Boston Standard
Location: Boston