Count On It - perfect for the big chill

Your freezer
The greatest hero of them all. There's not much that can't be frozen until it's needed. If you have chicken breasts that you're not planning to eat straightaway, they can be cut into strips and frozen, to be defrosted quickly and used in a stir-fry later.
Even cheese can be grated and put into the freezer to use in a sauce or on an omelette. And a lot of time can be saved by cooking a big dish, then dividing it into portions to freeze for another day. (WRAP, Lovefoodhatewaste, 2008)
To remind you when you froze your food, just pop on a Count On It label, scratch off the date and stick it in the freezer. Count On It to save you time, money and waste.

On Air across the Midlands

As part of our continuing promotion of Count On It, it's imminent launch into Lakeland and our celebrity endorsement from Amanda Holden, I was invited to be be a guest on two radio shows in the Midlands this week - the Frances Finn show on BBC Radio Nottingham and the Rupal Rajani show on BBC Radio Leicester.

Frances' focus was from an entrepreneurial angle - how I came up with the idea and how I got it into the market place, whereas Rupal's interview was more informal and gave me the opportunity to further explain how Count On It could help save time, money and food waste. In addition to this I gave some tips on how to get the most out of Christmas, for example preparing food and freezing, reusing leftovers etc.

Both were enjoyable, in different ways and both translated into further online sales. To hear the interviews click on these links

http://www.bbc.co.uk/iplayer/episode/p001jxcg/The_Morning_Show_01_12_2008/

http://www.bbc.co.uk/iplayer/episode/p001lqk3/Rupal_Rajani_03_12_2008/