The Nose Knows - Most Americans rely on the 'sniff' test

I have just been reading another article from 'Plastics-make it possible' blog, about how many Americans 'sniff' their stored food to see if it is still safe to eat. This is something we are all familiar with, but what a lot of people don't realise is that not all bacteria on food smells. In fact many bacteria are odourless and tasteless - and these can be potentially harmful if eaten, particularly for vunerable adults and children. It seems that many people lack confidence in understanding how long food can safely be stored and two thirds of people which were interviewed, wished their food could tell them when they should be thrown out. This is where Count On It labels can help, whilst they may not speak, they do let you know at a glance when you food was first opened, letting you be sure that you're eating stored food within it's safe limits.

Here's the article...

THE NOSE KNOWS: MOST AMERICANS RELY ON “SNIFF TEST” « Plastics Make It Possible