Joining forums and getting ready for East Midlands Food Festival

Still busy preparing for the www.eastmidlandsfoodfestival.co.uk. Set out objectives, stand all coordinated, powerpoint presentation complete (not without mac to pc issues), exhibition graphics arrived and now just about to source a few more examples of the types of fine food which benefit from Count On It.

Jenny is hot on the PR trial and has said that she'll be directing ITV and BBC regional news to my stand, as well as the local and regional press. Need to make sure I have 'soundbites' else at hand, to make sure message is clear and succinct at all times.

Joined new forum today, www.mumsclub.co.uk a site for mums in business. This is the site that directed people to ITV's This Morning Mumpreneur competition. Bit annoyed missed out on this, I really think Count On It would have stood a great chance - never mind, will push on solo and am really optimistic that I'll get there soon.

Photo shoot - Count On It get's the professional touch

Spent the day with photographer, John Hancock, taking photos of Count On It labels being used on a variety of products. Got some really nice shots, staged with fresh fruit, herbs, bread etc - all shot on Jenny's (PR lady's) black granite kitchen worktop. The photos are to be used in the press releases that Jenny is compiling and will be sent to all the regional press to let people know that Count On It is going to be at the East Midlands Food Festival. She has also been in touch with some consumer magazines to spread the news that Count On It is going to be launched in Lakeland in the New Year - so hopefully with the professional shots accompanying her releases, we will get some exposure - can't wait. Feels like the quite before the storm!

Lakeland - its official

Count On It food freshness labels, are to be on sale nationwide, online and in their Kitchen Ideas catalogue from January 2009. With such a great platform, the PR campaign is being developed to ensure that as many lifestyle and parenting press get to know all about Count On It and how it can help save food, time, waste and most importantly in our current climate - money. We are also taking a stand at the East Midlands Food and Drink festival on 4th and 5th October at Brooksby Hall, Melton Mowbray to ensure we keep up the local profile and benefit from the promotion from Teresa Bovey, local home economist, who is presenting at the event. October should be a busy time and I can't wait.