Count On It's PR campaign targets baby retail market

Count On It is a food freshness label that ensures mums peace of mind when preparing baby's meals. It tells you at a glance if baby food or milk is still fresh and safe to eat or if it should be thrown away. Simply peel off a label, stick on the food product, scratch off the date of opening or storing and relax.

Count On It's PR campaign is underway and we are targetting mums to be and new mums with our key messages in titles such as Practical Parenting and Pregnancy, Mother & Baby, Pregnancy & Birth and Junior magazine and online parenting forums to name a few.

We are now actively looking for retailers in the baby retail market and would welcome the opportunity to discuss details with you further. I can be contacted at lyndsey@count-on-it.co.uk or via the website http://www.count-on-it.co.uk. I look forward to speaking to you soon.

Lakeland - its official

Count On It food freshness labels, are to be on sale nationwide, online and in their Kitchen Ideas catalogue from January 2009. With such a great platform, the PR campaign is being developed to ensure that as many lifestyle and parenting press get to know all about Count On It and how it can help save food, time, waste and most importantly in our current climate - money. We are also taking a stand at the East Midlands Food and Drink festival on 4th and 5th October at Brooksby Hall, Melton Mowbray to ensure we keep up the local profile and benefit from the promotion from Teresa Bovey, local home economist, who is presenting at the event. October should be a busy time and I can't wait.