Mark Nagurski from Iddictive.com recently contacted us to ask if he could feature Count On It labels on his website - the site that brings innovative business ideas and 'cool twists on classic business ideas' together. Of course we said 'yes' and this is his article.
Count On It - Innovative Food Freshness Labels
by MARK on MAY 11, 2009
in LIFEHACKS
We waste a lot of food. Even with the best intentions, grabbing leftovers from the fridge can mean a bit of guesswork as to exactly how long they’ve been sitting there. As a result we’re more likely to throw away food that’s still perfectly edible.
Mother of two and ‘ mummypreneur ‘, Lyndsey Young faced the same problem:
“I was always throwing away half-used jars and leftovers because I was never sure how long they had been in my fridge and rather than risk giving it to my young sons, I discarded it and had the inconvenience and cost of repurchasing.
I was concerned at how much food (and money) myself and many other families like me were discarding, simply because we were unsure of how long our food had been opened or stored, so I came up with the idea of Count On It®, the easy to use, food freshness monitor.”
Count On It are self-adhesive food labels featuring scratch-off panels that allow you to mark the day your food was first opened - so when you return to it later you’ll know exactly how long it’s been in the fridge, freezer or cupboard. The labels come is a fridge-friendly dispenser and retail at just £1.99 for 25 labels.
Since launching, Count On It is already established with one national kitchenware retailer and has US distribution in place - so we asked Lyndsey about her plans for the future of the Count On It label (sorry):
“Our aim will now be to add additional retailers in other sectors, including grocery, baby and the green market and to continue to raise the profile of the product with a sustained and targeted PR campaign. … Ultimately we would like to see the Count On It brand become a household name and the range increased with carefully selected products with the common aim of saving consumers time, money and effort - without impacting the planet.”
For anyone with a new product in mind, Count On It provides a great example of well-considered execution transfoming a simple idea into a product with potential mass-market appeal.
Site: www.count-on-it.co.uk
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