Thursday 7 May 2009

Count On It to track freshness of expressed breast milk



It's National Breastfeeding Awareness Week 10th - 16th May

The main aim of the campaign, run by the Department of Health, is to raise awareness of the health benefits of breastfeeding, increase social acceptance of breastfeeding and promote support for breastfeeding.

Sometimes however, it is not always convenient or practical to breast feed baby or mums might want somebody else to feed their baby. This is when expressing breast milk and storing it for later is a suitable alternative.

According to the NHS it is perfectly safe to express breast milk and store it for later as long as you follow a few simple rules:-

"Remember to use a sterilised container to put the milk in. You can store milk in the fridge at a temperature of between 2°C and 4°C for up to 24 hours. Breastmilk can be stored for one week in the ice compartment of a fridge or for up to six months in a freezer."

But what happens if you can’t remember how long ago that precious breast milk was stored. You don't want to risk giving it to baby, but you also want to be sure you do not waste it. Well help is at hand, just pop on a Count On It label to the bottle or storage container, mark off the date and store. You can have peace of mind knowing exactly how long it has been stored and when it should be used by.

Fridge and freezer friendly, Count On It labels will stick to any container and, because of their 'easy-peel' adhesive, will simple peel off after use, without leaving any sticky residue.

Just visit www.count-on-it.co.uk and take advantage of our special deal which is running for a limited period only. to keep your little angel safe when feeding.

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